FRIENDS!!! Rainbow month is ending! Being cis-het shall be the norm again! No more corporate virtue signalling! And pride isn’t required for marketing anymore! Exciting?? Do you guys know what this means?
No more rainbow vomit, mes amis. Yes, rainbow vomit. Like my unicorn friend, Lord Ketchup just threw up. (Lord Ketchup is non-binary by the way. Their pronouns are they/them. Just letting you know). You know what the lack of rainbow vomit means? It means corporations don’t have to pretend anymore that they care. LGBT+ folk now must go back to existing in the real world where they are illegal in multiple countries and a lot of people are trying to erase their existence. We shall paint the world black and white and gray again instead of in vibgyor. Sounds lovely.
I’m quitting with the pretend bright and sunny tone now because pride month is important and July is such a party pooper. Queer identities and achievements and voices deserve to be celebrated all year. But the community gets one month and even that is too much for cis-het conservatives and their sense of entitlement to deal with. “Where’s my straight pride?” Well you can’t have one, sorry. PRIDE is more than just a celebration. It’s an acknowledgement of a huge landmark in the history of lgbtq+ liberation.
Here’s a tiny snippet of history. A bar in New York City called the Stonewall Inn, one that was a haven for the community, was raided by cops in June 1969, resulting in an uprising. These police raids were common. Being gay was illegal at the time. Cross dressing was illegal. And these raids always ended in violence and arrests. But this time the community fought back and they fought back hard. The first anniversary of the Stonewall Riots was the beginning of pride. The riots were the predecessor to multiple lgbt+ liberation movements since.
So I figure maybe straight people can have straight pride when they have to start an uprising to fight for their right to exist.
Now this one month of pride is when everyone else is trying to capitalize on the rainbow. It’s the new cool thing on the money making front to be an ally. It’s appealing to the market. One portion of the market at least. The biggest concern for corporations and content creators and a lot of other people is trying to cater to the needs of their homophobic consumers as well as their gay consumers without drastically offending anyone. Tough job.
Come June and all big companies love the queer community. The rest of the year is for everyone else. They’re so obvious about it, it’s cringeworthy. But June’s not necessarily the only time of year to make money off of the queer community. I’m currently mad about television and film capitalizing on queer identities all the time. Shoddy representation is a huge problem, my friends. But it’s often very subtle and most of us just settle for the bare minimum. And the entertainment industry knows that. They know how starved people are for representation. They know what we want. They lure us in with promises and don’t follow through, but they manage to keep both us and their conservative audiences. It’s very intelligent really.
*possible mini spoilers ahead* I recently watched Falcon and the Winter Soldier and was significantly irked by the hinted queerness of Bucky and Sam because I was sure they wouldn’t follow through on anything. MCU’s had a couple breakthroughs in terms of representation, and they did announce that Loki’s bisexual so they may yet redeem themselves. But as far as Bucky and Sam are concerned, I am mad.
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Supernatural queerbaited with Dean and Castiel for so long and then it just succumbed to the burial of the gays. Sherlock and John from the BBC show ARE A ROMANTIC COUPLE. You cannot convince me otherwise. But it’s all just hinted queerness. Nothing real.
It occurred to me that maybe I’m reading too much into the queerness. Maybe they’re all just cis-het people who are very close buddies. But like I said, these show creators know what the fans are talking about. They know what characters are popular, how they’re perceived and who’s being shipped with whom. They give you seemingly queer moments because they want you to read too much into the supposed queerness. They want you to see queer subtext. That way they can keep you invested without scaring off conservatives. It’s barely anything to appease those of us starved for queer representation, but we’ll settle. This is exactly what queer baiting is. I’m not imagining it. They’re doing it on purpose.
And then it concerned me that I had the thought at all that maybe they’re all straight and I’m reading too much into things. Because why do we have this concept of everyone being straight until proven gay? What if these characters are gay as hell and people are reading too much into some imagined straightness? But straight is seen as the default. And here my friends, I give you the heterosexual agenda.
You know the gay agenda, yeah? Religious, conservative, homophobic people losing it over “They’re trying to turn our kids gay!! They’re trying to spread their evil ideas and make us sin and go to hell with them!” The gay agenda. Interesting stuff, but it’s not real.
So while on the one side we have rainbow vomit and people capitalizing on queerness, on the other we have conservatives asking for straight pride and crying about the homosexual agenda. But there is no homosexual agenda. Nobody’s turning anyone gay. And queer people just exist. But the way I see it, there most definitely is a heterosexual agenda. These attempts to see cis-het as the default. To force straightness on people. From the more horrifying methods like conversion therapy to the quieter shoving of straightness in everyone’s faces through media and everything. All because these people can’t stomach the idea of anyone being different from them. If the final revelation of my rant on queer baiting tells you anything, it’s that I think it’s ridiculous to assume straight is the default. But we’re being conditioned into that.
The lgbt+ community is pretty much being attacked from both sides, by people trying to erase them and people trying to make money off of them. Wait, it’s more like they’re stuck in the middle of 2 factions fighting over them. Rainbow vomit vs the heterosexual agenda. Who’s going to win?? And pride month is over, but this doesn’t stop.
Do I have a proper conclusion to any of this? I don’t know. But I do have questions. Is there any winning for queer people? Also when does that happen? I hope it’s soon. This is too sad right now.
Here’s a playlist for you while we all think about it 🙂 Sorry if you don’t use spotify